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Opening a dental practice in West Wodonga?

Contested — 31+ practices for 74,228 people within 10 km.

West Wodonga has 1.5× the dental practices per head of Australia as a whole: 4.18+ per 10,000 people against 2.7 nationally, in a population that has grown 5.8% since 2019.

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West Wodonga's dental field is as established as they come: 31 or more practices inside 10 km, 6 of them with more than a hundred reviews. That is 4.18 practices for every 10,000 of the 74,200 people in range, more than the national 2.7, in a population up 5.8% since 2019. 7 of the 31 listed practices have no website at all. Review depth is shallow, a median of 23, which is the cheapest thing a newcomer can beat.

Who is already there

26 more on the live read →

Where patients come from

What this means if you are opening here

The opening: 7 practices have no website, which means they are invisible to anyone searching outside Google Maps; the median practice has only 23 reviews, and reviews are the cheapest ground to take.

The headwind: 12 practices are already marketing properly, so search visibility has to be bought or earned slowly; there are already more practices per head than the national average; Google's search is capped, so the count of 31 is a floor and the field is denser than it reads.

The number to plan against: Mate Street Dental Clinic has 923 reviews at 4.9. At a typical one review per twelve patient visits, matching that takes roughly 11,500 visits. That is the size of the head start, in a catchment where each practice sees about 1,290 dental patients a year.

All the numbers for West Wodonga
People in range74,228ABS estimated resident population 2025
Population change+5.8% over 6 years+1% in the last year
Dental practices per 10,000 people4.18+Australia: 2.7
People who see a dentist in a yearabout 40,100roughly 1,290 per practice; about 2,000 nationally
Median age39.1
Median household income$1,524 a weekCensus 2021
Speak a language other than English at home7.7%Australia: 22.3%
Born overseas12.2%Australia: 27.7%
Arthritis10.3%Australia: 8.5%
Asthma10.7%Australia: 8.1%
Diabetes5%Australia: 4.7%
Heart disease4.7%Australia: 3.9%
Lung condition2.3%Australia: 1.7%
Mental health condition12.4%Australia: 8.8%
Practices with no website7
Practices marketing properly12a website plus 25 or more reviews
Median reviews per practice23
Already running a dental practice? Audit it with Practice Grader: how it shows up on Google, its reviews and its website, against the dentists around it.
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Thinking about a practice here? Most of what goes wrong on a clinical fitout is decided in the lease, the shell and the approvals. Practice Fitouts starts before the lease is signed.
Where the numbers come from
  1. Google Places API, text search. The practice census, ratings, review counts, websites. Capped at 20 per search; dense circles are searched in tiles.
  2. Google Places API, result order for the discipline search from the suburb centre. Which practices Google lists first for this search. Google's relevance order from the centre of the circle, not a live local pack, which depends on where the searcher stands.
  3. ABS Regional population (estimated resident population by SA2), 2019 to 2025. People in range, population growth.
  4. ABS Census of Population and Housing 2021, tables G01 (age, language, birthplace), G02 (medians) and G19 (long-term health conditions), by SA2. Age profile, language, income, health conditions. National comparisons are the Australia row of the same tables.
  5. ABS Australian Statistical Geography Standard 2021 (SA1 and SA2 boundaries). Which areas fall inside the circle; SA1s hold about 400 people each, which is how partial areas are weighted.
  6. Dental Board of Australia registrant data (about 18,500 dentists) and IBISWorld Dental Services business counts. Dental practices per 10,000, derived: registered dentists over an assumed 2.5 dentists per location. IBISWorld's 20,900 'businesses' include contractors and sole traders and overstate locations.
  7. ABS Patient Experiences, 2024-25: 83.4% saw a GP, 53.9% saw a dental professional in the last 12 months. Annual use rates for GP and dental.

Practice listings, ratings and review counts are Powered by Google and are at most 30 days old. Benchmarks marked derived or estimated are indicative planning figures, not survey results. Google lists at most twenty places per search; dense catchments are searched in tiles and the count is a floor.